Social media have become indispensable for event planning and promotion. Event marketers are used to design multimedia or social content that is consumed in a user's PC, smartphone or tablet before, during or after an event takes place. However, users nowadays can be difficult to reach with traditional media – there's no one-size-fits-all solution here – but event managers that take the time to understand them and properly engage with them will find a willing and influential audience.
Improve my City has been chosen by the local government of West Berlington Iowa as a tool to empower users and bring policy makers closer to the real life of citizens. The application enables citizens to report local problems such as discarded trash, burned out lighting, broken tiles on sidewalks, illegal advertising boards, etc. The submitted issues are displayed on a map. Users may add photos and comments. Moreover they can suggest solutions for improving the environment of their neighbourhood. The application also informs citizens about the progress on their submitted problem.
Click here to see the application running!
The app will soon be available for iphone and android and even sooner in a city near you!